Process
With more the 24 years experience, we have honed in and perfected our process for custom websites and app development and have defined it within the following six steps.
1. Discovery & Strategy
The goal is to understand the business inside and out before any production begins.
Stakeholder Interviews: Gathering requirements, defining the project’s purpose, and identifying target audiences (B2B, B2C, etc.).
Audit &Analysis: Assessing current website performance, Core Web Vitals, SEO foundations, and competitor landscapes.
Market Research: Identifying customer pain points and verifying the technical feasibility of proposed solutions.
Deliverable: A detailed project specification, sitemap, and a prioritized technology roadmap
2. Design & Architecture
This phase translates requirements into visual and structural models.
Information Architecture: Defining the site structure and user flows.
UX/UI Design: Creating low-fidelity wireframes and high-fidelity interactive prototypes.
Tech Stack Selection: Deciding on the backend infrastructure, integrations, and database architecture for apps.
Deliverable: Approved mockups and technical architecture diagrams
3. Iterative Development
By using an agile approach, building in “stages”.
Front-End & Back-End: Concurrent development of the user-facing interface and the server-side logic.
Regular Demos: Showing progress weekly to gather feedback early and prevent surprises at launch.
Content Integration: Developing branded content and configuring the CMS for marketing teams.
4. Testing & Quality Assurance (QA)
Rigorous testing identifies bugs and ensures cross-platform compatibility.
Functional Testing: Verifying that all app features and website links work as intended.
Performance & Security: Stress-testing for speed and auditing for accessibility or security vulnerabilities.
User Acceptance Testing (UAT): Having client stakeholders test the product to confirm it meets their business needs.
5. Launch & Digital Marketing
Deployment is staged to ensure a smooth transition.
Deployment: Launching the website or app to a live environment and submitting apps to stores.
Marketing Setup: Activating SEO indexing, schema markup, and tracking tools like Core Web Vitals.
Campaign Launch: Starting paid media or email marketing campaigns to drive initial traffic.
6. Maintenance & Optimization
Post-launch, the focus shifts to data-driven improvements.
Support & Bug Fixes: Typically a 30–90 day hyper-care period to handle post-launch issues.
Analytics Review: Comparing actual performance against original KPIs to identify gaps.
Continuous Improvement: Ongoing SEO updates, security patches, and iterative feature enhancements based on user data.